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The EXALT CYCLE eyewear brand is present at Mido Show, with a new representation. HAD Italy, will be in fact, the new company, that produces and distributes the new collections.

The brand Exalt Cycle, famous for its innovative and avant-garde lines, is strengthened, thanks to the enterprising of the new designers and the Italian production, which confer amazing results.

Exalt Cycle, on the market since the nineties, has a history of passion and enterprising, having always ridden the most interesting trends and involving characters from the world of sports and entertainment and trend setter, as testimonial.

The spectacles have their lives, not only as an accessory, but as a cult object, to make themselves real protagonists of their time.


The acronym XY remains undisputed memory of the brand and will define some details of the models, a graphic signature, a recognizable logo.

The lines of eyewear, eyeglasses and sunglasses, that HAD Italy will develop, with the creative team and that produces for the Italian and foreign markets, fit perfectly in the strategic lines of the company.

The product research, the quality of the materials used, the distribution and the study of targeted marketing projects, by HAD Italy, will also create for this new collection, exclusive eyewear, with well defined, recognizable characteristics.

Exalt Cycle, will develop 8 eyeglasses models and 7 sun models, in which the designers, have tried to express the utmost cleanliness in the lines, but with very refined details. The design has been realized through the choice of materials such as acetate and steel, sometimes even combined with each other.

The XY logo, the famous acronym of the brand, is present in the terminals of the auctions.

Chapter to self, they deserve the auctions, which in the collection were developed in three different modalities, with a substantial reinterpretation of the fork rods, for which the brand, in the past had become famous.