HaD was born in 2011, from the fusion between experience and innovation giving birth to a new strategies on the axis marketing-product-distribution, there’s the outline of specific objectives about what the market can accept or refuse, and new scenarios appear in which the optical goes back to the center of a project of unicity. The natural consequence is an exclusive product, characterized and strongly innovative in shape and contents. Built almost completely by hand, and in Italy, enriched by surprising technologic contents.
More than products, real bearers of value. Different in design, materials and in their impact.
Identical in their capacity of expressing the values of the different brands. In fact resistance, lightness, un-deformability: 100% functionality for performance and comfort.
In constant pursuit of innovation, the company focuses on researching new materials as carbon fiber, carbon titanium used alone or in surprising combinations as, for example, wood. Innovation is in every choice.